When you kick off our Peoria SEO strategy, you’re not just working to improve where your site ranks on results pages, you’re also moving above your competitors.

  Besides the obvious, why is that important? Google says the first result on any given results page gets an average of 20.5% of the clicks. 

  From there, the second result gets 13.32%, and the third gets 13.14%.

  As you move up in search results, you’ll earn a greater percentage of the clicks for your target keywords - and your competitors will earn less, which means you will take some of their site visits away from them – which also means you will take some of their prospective customers from them as well – increasing your sales.

The Internet has drastically changed the sales process for many businesses because prospects now have access to various online resources to can help them learn about their options before they talk with a sales rep. 

  With a SEO strategy, you can become part of that learning process they go through.  That’s especially true if you combine your SEO efforts with Content Marketing. 

  By creating informative, valuable content on your site you have the opportunity to build trust and credibility with potential customers early in the research phase.

  First, a user finds your site by searching for information related to your industry and finding a link to content on your site in the search results. Then, they read that content (or watch a video). If they like it, they might share it with their friends and subscribe to your email list. This is where the process slows down a bit.

  That prospect might return to your site several times and read your email content regularly over the next few months without taking action. And if you’re used to the traditional sales process, this can be frustrating. But with each piece of content they read, you’re establishing your brand as a credible, authoritative source of information.

  So when they’re finally ready to make a purchase or talk with a sales rep, they’ll know exactly which company to turn to - and be comfortable doing so after viewing all the information you’ve already provided for free.

SEO can help your business get in front of your target audience when they’re actively searching for information, and considering how common it is for prospects to use search engines to find information about products and services, this is a huge opportunity.

  In fact, 62% of consumers turn to search engines first when they want to learn more about a new business, product, or service, 48% of consumers prefer to visit a business’s official website to learn more about them, and 41% use them when they’re ready to buy.

  This means if you want your business to be part of a user’s online research process, it needs to show up in search results for keywords related to the products or services you offer.

  So having a strong online presence will not only help you reach your marketing goals but will also enable your target audience to research and buy in a way that works for them.

On the surface, the goal of SEO optimization is to improve your site’s rankings in search results. But beyond that, the purpose of high rankings is to attract more traffic - and ideally, to convert that traffic into customers and leads. 

  If you want to bring more users to your site, SEO is the best and most affordable way to achieve this goal.

Google’s main goal is to provide the best possible results for their users. As a result, many of their algorithms focus on making sure they’re directing users to sites that not only provide relevant content, but also a great user experience. 

  That’s why today, technical factors like mobile-friendliness, usability, and site speed play a much bigger role in rankings than ever before.

  While this means optimizing your site might require a bit more professional help, it also means you’ll be continuously improving the user experience your site provides.

  When you consider how ranking higher increases conversions, SEO can have a significant impact on your sales and revenue in the long run.

We know the Peoria Market, and one of the biggest advantages of our Peoria SEO Services, besides it's affordability - is you can measure virtually every aspect of your results. 

  Unlike traditional methods, which often rely on looking for correlations between ad campaigns and sales, it’s easy to see the return you’re getting from your SEO investment. 

  You can use tools like Google Analytics to monitor your traffic, referral sources, conversions, and any other metric that matters to your business, and you can accurately evaluate what’s working and what isn’t, and be confident you’re allocating your marketing budget to the strategies that have the biggest impact on your most important goals.