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DIGITAL MARKETING 101

  The Online world is an indispensable tool for almost any consumer making a decision. Today’s internet users spend a daily average of nearly three hours on the internet, using it for communication, entertainment, research and information.


  In 2023, global retail e-commerce sales surpassed $8 billion U.S. dollars. However, many small business owners still think they don’t need to worry about engaging with their customers digitally. So, what does this combination mean for small business owners and entrepreneurs?

  First, if you’re selling something online, then it’s likely your target audience is online at some point during any given day. And second, even if you are not selling your product or service online, then you likely could still count on your target audience being on the internet at some point during the day.


 What does this mean for your small business?

 In today's business climate being agile and updating business processes (include digital) and go-to-market strategies are a must.  There are likely hundreds of thousands of small business owners trying to leverage digital marketing and other key business strategies in this age of digital transformation, which can make the competition for audience attention fierce.

 What might not be as obvious for small business owners and entrepreneurs is how to effectively implement and manage a digital marketing strategy that will reach their target audience at the right place and the right time with the right message.


  Marketing experts usually give guidance on deploying social media marketing, email marketing and other things. That’s sound advice; these channels are all effective. Yet, there is much more to consider when it comes to digital marketing, and not all small business owners have the same marketing knowledge base to work from.

 Ashton James Marketing & Web Development can help you find your way through the "noise" and bring more prospects to your business with our Digital Marketing Agency Partnerships service.

Small Business Marketing

  The Internet is changing everything about how we conduct business, connect with people, and even the way we get our most basic needs met.   Every commodity from housing to food to entertainment is found in the online marketplace, and the world has decided convenience is a top priority for where they spend their hard-earned money.

  If you're in the process of building your audience and trying to take your business to the next level, then you have to be excited about the opportunities available to market your business on the Internet.
 
 Ashton James Marketing & Web Development helps entrepreneurs, startups and small-to medium-size businesses hit their online business goals with intelligent solutions and strategies. Our team of digital marketers helps drive qualified, ready-to-convert leads to your website and help your company achieve all your online marketing goals. As a full-service Digital Marketing agency, we can accelerate your business growth with innovative SEO strategies, targeted marketing campaigns, intelligent content marketing, and more – we’re here to deliver the results you need to thrive.

WE BRING YOU MORE ...

  More customers, more revenue, more options, more success!

  Ashton James Marketing, a Peoria SEO Company, has been providing Central Illinois, Indianapolis and  Peoria Digital Marketing with integrated solutions & sales consulting since 2019.     

  We bring cutting-edge thinking, creative execution and professional excellence to every project, and invest our full attention to understanding your needs to the fullest.

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OUR STRATEGY

  Every digital marketing campaign we launch starts with a dream - your dream. And the first thing we do to discover that dream is listen to you. We want to hear about your company, your goals and your expectations.


  Once we understand what you want - and where you want to go - we get to work and start to make your life much easier!


  However, we won't take on just any client.  We believe it has to be a good fit for you, and for us (win-win.)  That's where success really begins ... because your success is our success!


  Reach out today and book an appointment for your FREE consultation call!

Digital Marketing FAQs

  • What Is Digital Marketing?

    In today's digital age, marketing has evolved to a whole new level with the advent of digital marketing. This innovative approach enables businesses to engage and influence potential customers through online platforms. 


    From pay-per-click ads to captivating blog posts and social media campaigns, digital marketers utilize these tactics to introduce people to a brand and entice them to become loyal customers.




  • How can my business benefit from Digital Marketing?

    When launching a business, the primary focus is on acquiring those initial customers. The business owner has faith in their offering, believing that once the word spreads, customers will come flocking in. 


    However, this approach may only result in a few customers and overlooks the vast online market. Digital marketing offers a solution by allowing you to reach a broad audience in a cost-effective and measurable manner.


    Online marketing offers the advantage of engaging with potential customers to understand their needs, fostering brand loyalty. 


    Additionally, it provides access to a vast global market, saving costs and reaching a wider audience compared to traditional methods. The immediate tracking and measurement of results make it a powerful tool for businesses. 


    Don't wait to establish your presence online, as your potential customers are already searching for businesses like yours.

  • Why should I hire a Digital Marketing like Ashton James Marketing & Web Development??

    With the aid of specialized tools, digital marketing agencies like Ashton James Marketing & Web Development can pinpoint successes and areas in need of enhancement. This proactive strategy is essential for propelling business growth and evolution. 


    Curious if partnering with digital marketing agencies is a smart move? Absolutely! Especially if you desire to stand out online without the stress.

  • What are some of the best Digital Marketing strategies?

     When it comes to digital marketing strategies, there are several key components to consider. These include pay-per-click advertising on platforms like Google AdWords and Facebook Ads. 


    You can also opt for paid search advertising on Google's SERPs to target potential customers actively seeking products or services like yours. Additionally, search engine optimization (SEO) can help improve your organic search rankings. 


    Paid social media advertising is another avenue on platforms such as Facebook, Instagram, Twitter, and LinkedIn. 


    Other strategies to explore include social media marketing, content marketing with blog posts, eBooks, articles, and videos, email marketing, and affiliate marketing.

  • What are the 5 "C"s of Digital Marketing?

    The world of digital marketing is always evolving, and understanding the key principles is crucial for a brand's success. 


    The 5 Cs - Content, Context, Connection, Community, and Conversion - are the building blocks of a successful digital marketing strategy.

  • What types of Digital Marketing are there?

    When it comes to digital marketing, there's a whole world of assets at your disposal. Beyond the obvious ones like your website and social media pages, you can leverage the power of video content to captivate your audience. 


    Whether it's a well designed website with embedded SEO or attention-grabbing ads, informative product demonstrations, or personalized messages for your customers, videos can leave a lasting impression. 


    Let's not forget the impact of visually appealing images, such as eye-catching infographics, stunning product photographs, and snapshots that give a glimpse into your company's culture. 


    And last but not least, written content like engaging blogs, insightful eBooks, glowing testimonials, and persuasive product descriptions can truly elevate your marketing game.

  • What is content marketing?

    Forbes points out that there is a common reluctance among people to educate themselves on content marketing due to a sense of embarrassment. In essence, content marketing revolves around crafting and disseminating valuable content to captivate a particular audience.


    Content comes in various forms, each with its own unique advantages. Infographics, for example, are a powerful tool for conveying information to your target audience. By incorporating compelling statistics, charts, and graphs, you can present data in a visually appealing and easily understandable manner. 


    On the other hand, optimizing web pages for search engines can significantly improve your content's visibility, making it more accessible to potential customers. 


    If you're looking to make a lasting impact, consider offering free podcasts and videos. Not only do they provide valuable content, but they also have the potential to drive sales for your products or services. 


    Books can be a clever marketing strategy, allowing marketers to promote their brand while providing valuable insights to readers.


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