Regardless of size, Digital Marketing can work for any business, but that doesn’t mean

every business should have the same digital marketing strategies or budget.

  Some Online Marketing strategies with our Peoria SEO services include Social Media marketing, Search Engine Optimization (SEO), Content Marketing, Email Marketing, and Pay-Per-Click (PPC) advertising.

The two major types of marketing include:

• Business to Business (B2B) marketing

Business to Consumer (B2C) marketing

  Following the pandemic, online Digital Marketing has emerged as the most powerful form of marketing as traditional marketing has taken a backseat. Today, businesses are relying on their digital strategies like never before. According to the latest survey of marketing executives, 56% of businesses have modified their business models to capitalize on digital opportunities as businesses of all sizes are now marketing themselves online, making the Digital Marketing landscape more competitive than ever. 

• Blogging Is a priority for Marketing. Even though there are more than 500 million Blogs and more than 2 million posts go live daily, Blogging is still a key component of Digital Marketing plans for most marketers. Blogging drives 97% more links to business Websites compared to ones without Blogs,  and more than 68% of consumers feel a Blog makes a Website more trustworthy. 
• ROI Matters the Most. According to a DemandGen report, 89% of marketers pointed out improving the ability to measure and analyze marketing impact as a top priority. In an era where businesses are pouring big money into Digital Marketing, marketers are increasingly under pressure to justify the investments.   
• Video Marketing Gets Good ROI. Nearly 90% marketers who incorporate videos see a good return on investment. Videos not only have high engagements but also play a role in conversions. The average conversion rate for Websites using video is 4.8%, while it’s 2.9% for those without one. 

Types Of Online Digital Marketing That Work

Did You Know ...

·   More than 80% of marketers consider content to be a key marketing strategy.

·   More than half of companies that use content marketing post new articles regularly.

·   Almost 70% of online prospects would rather watch a brief clip to learn more about a service or a product, compared to 18% who would rather read an article. 

SEO (Search Engine Optimization)

·   Google holds 86.86 percent of the global search engine market.

·   More than 59% of all online traffic worldwide comes from Google organic search.

·   The best ROI of any marketing channel is achieved via organic search.

·   In 2025, it is anticipated that the market for SEO services will grow to $83.7 billion.

·   The top three objectives for content creation with our Peoria SEO are to increase sales, improve customer connections, and raise brand awareness.

Social Media

  As the number of users increase, Social Media can give any business the online exposure it needs to grow.

But before you market your business on Social Media, you must devise a strategy. 

  To help define your Social Media strategy, consider the following:

• What are your goals - brand awareness, leads, or traffic to the Website?
• Who is your target audience?
• Which Social Media platform does your target audience use the most?
• What is the message you want to send?

  A Social Media marketing strategy can be used in digital marketing for all businesses.

·   More than half of the world's population now utilizes Social Media. The typical individual uses Social Media for 2 hours and 27 minutes every day.

·   According to the most recent data, people spent more than 12½ trillion hours online in 2022.

·   Globally, there were 4.62 billion Social Media users in January 2022, an increase from 4.2 billion in January 2021.

·   In 2021, Social Media advertising brought in $47.71 billion in revenue.

Video Marketing

·   Over the past three years, there has been a 23% growth in the use of video for marketing purposes.

·   According to video marketers, video has directly increased revenues by 78%.

·   More than 95% of video marketers say using video has improved consumer knowledge of their goods or services.

·   More than 90% of marketers view video as a "essential aspect" of their marketing technique.

Email Marketing

·   A large number of email marketers use mobile-friendly communications in their marketing plans.

·   4 billion people use email every day. By 2025, this figure is anticipated to increase to 4.6 billion.

·   Email marketing is used by small businesses to reach clients in 64% of cases.

Pay-Per-Click (PPC)

  PPC is a non-organic way of getting traffic to your Website. When a consumer clicks on a paid ad, the business has to pay a particular amount for each click, hence the name pay-per-click. It’s considered to be an easy and quick way to generate traffic to the Website.

Implementation of PPC advertising can help bring traffic to the Website faster than SEO. Depending on the competition in a local market, SEO can take time and patience to work, so some business owners also use PPC to generate traffic to their Website.

·   In 2022, global spending on digital marketing is expected to increase to $ 389 billion.

·   By 2024, it is expected that global digital ad expenditure will hit $645 billion

·   PPC expenses for small firms using Google Ads range from $9,000 to $10,000 per month.

·   Even though digital advertising expenses worldwide increased by a modest 2.4% in 2022, they are predicted to boost again by 17% in 2023.

·   More than 90% of prospects conducting searches haven't made up their mind about a purchase yet.

For digital marketing, not all businesses need to invest in a big budget. Depending on certain factors, such as the marketing strategy and Social Media platform, each business can have its own budget. 

Ashton James, a Peoria SEO Company, will work with you (within your budget) to build your website (web design in Peoria Il)and get it ranked in Google's Top 3 of Search Results, or take your current site to the Top 3, and create an Online Digital Marketing Strategy that works!

Schedule a quick call with us to find out how we can help! 309-271-2991