Today, if you're business isn't online with a great Web Design and a Social Media Presence - the question is, "Why?!?"
Successful Small Business owners know how important a well-designed Website to help their businesses not only compete, but to grow! They also know they must have a Search Engine Optimization (SEO) to be found online and and attract more customers.
But designing an effective Website that will be ranked at the top of Google searches isn't always easy. There are a number of things to take into account to create a Web Design that is both user-friendly and successful.
Keep it Simple
Your Website should be easy to navigate and understand without being too complex, or it can become overwhelming for the user and lead to them leaving the site.
Try to focus on making the most relevant content and features easily accessible and avoid adding too many pages, images, or videos that will slow the loading speed and make the user experience less enjoyable. Additionally, use simple and easy to read fonts.
Make it Easy to Scan
People browse Websites quickly and usually only read the main points, so make sure your website is easy to scan by breaking up content into smaller sections with headings and paragraphs.
Use short sentences and bullet points to make it easier for people to understand the content. Als, include visuals (images and videos) to help illustrate your point.
Use Good Images
Choosing the right images is an important part of effective web design. Images can help to enhance the visuals of your website and help to illustrate your points. However, it is important to choose images that are of high quality and relevant to the content of your website.
Images that are too small, blurry, or irrelevant will be a distraction for the user and can take away from the overall effectiveness of your website.
Use Contrasting Colors
Contrasting colors can help make your text and images stand out and make your Website more visually appealing. It's important to use the right combination of colors and not create a Website that's too ‘loud’ or distracting. Using limited colors helps create a Website that's both easy to look at and easy to navigate.
Stick to a Few Fonts
Using a variety of fonts can add visual interest to your Website, but using too many different fonts can make your Website look crowded and unprofessional. Sticking to a few simple fonts and making sure they're consistent across the entire Website helps create a professional design and feel.
Fonts should also be easy to read and can be understood by people with different language backgrounds.
Use Large Fonts
People often skim online and quickly move onto another Website if the content isn't easy to read. It's essential to use large fonts - using fonts that are too small can make it difficult for people to read the text and lead to people quickly leaving your Website.
Use Trustworthy Sources
When it comes to Website Design, the images you use should be high quality and relevant to the content of your Website. Your content should also be reliable and up-to-date. This helps people trust your Website and they're more likely to visit it again.
Optimize for Search Engines
Having an effective Web Design not only means making your Website visually appealing, it also means making it easier to find. This means optimizing your Website for search engines to increase traffic to your Website by using keywords throughout the site.
Have A Responsive Design
Designing a Website for different devices can be tough. But creating a responsive design is essential for your Website to look good across all devices. A responsive design is one that can recognize the type of device it is being viewed on and adjust its layout accordingly.
This means that no matter if people are viewing your website on a laptop, tablet, or smartphone, they will be able to easily navigate and understand the content.
Test Your Site
Once your Website is designed, it's important to test it to identify any potential issues and see that it works as it should: loading speed, checking the links, and seeing how it looks on different types of devices. Testing your Website ensures your customers are getting the best experience possible.
Getting an effective Web Design is essential for businesses that operate online. By following the steps in this article, your Website will look good and be easy to navigate.
Furthermore, using credible sources, good images, and SEO will also help to make your website more successful.
Ready to update your website to a more modern design, with built-in SEO to attract more traffic?
Call Ashton James Marketing & Web Development at 309-271-2991
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